Problem solving is what the earth needs more of these days and
that is exactly what Stephen Baker of Greenline Paper Company provides.
In 1992, Steve learned of the destruction happening in the world's
rainforests and decided to do something about it.
In an economy voracious for paper, Steve took off with the entrepreneurial
spirit that runs in his family and started a business to provide
paper products without the environmental damage that typically comes
with them. Greenline Paper Company was off and running with a startup
of just a few thousand dollars.
First Steve researched recycling by visiting a landfill and recycling
facility in York, Pennsylvania. He was appalled to discover that
the local landfill was the second highest elevation in the county,
surpassed only by the local ski resort. But that only strengthened
his motivation to succeed.
Steve looks at the paper industry as one of the most environmentally
damaging industries in existence. Therefore, he believes, any increased
use of earth-friendly paper products results in a real and positive
effect on the environment, from saving landfill space to conserving
forest resources to reducing toxic chemicals and pollutants.
"Greenline Paper," he says, "is here to prove the point that people
can live sustainably."
After his epiphany at the landfill, Steve visited many businesses
in town, talking about paper use, solid waste issues, recycling
and "closing the loop" with recycled products. Clearly, he's persuasive
because many of those businesses are still Greenline customers today,
along with thousands of other business offices, government agencies,
institutions, schools and individuals.
Greenline is dedicated to selling recycled content products and
carries none with 100% virgin pulp. It provides all kinds of paper
and paper products, from business supplies to organizational materials
to toilet paper and tissue. With quality a crucial consideration
to Greenline's clients, every product is scrutinized before being
accepted, to ensure it meets customer expectations.
In growing the market for green products, Steve intends to create
an incentive for the paper industry to do things the ecological
way. "If we set up the systems now," he says, "ecological papermaking
systems can become the standard operational procedure for future
With the evolution in recycled paper demand, Greenline must constantly
change and evolve, riding the ups and downs of an unstable economy
while at the same time focusing on long-term profitability and success.
The fact that in 2002 Greenline Paper Company celebrated its 10th
anniversary makes clear the staying power of the problem-solving
Steve Baker brings to both recycled paper and the environment.
Visit Greenline Paper Company's
- Cathy Proscia and Susan Kinsella